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Editor's note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from David Marsh, co-Founder of The Standard Agency, a talent management and creative agency in Arizona. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google Cloud Calculator.

Our dream business started at the kitchen counter, literally. My partner and I had been involved in the music industry for a decade and knew the framework for managing talent was broken – people are at extremes either bringing in tons of money or making close to nothing. So, we took a business idea that we developed at the kitchen counter and founded The Standard Agency to manage musicians, models, actors, athletes and other talent who need representation. We offer a one-stop shop that includes everything from design and online promotion to booking gigs. In working and collaborating on so many different projects we also found there was a demand to provide a deeper understanding and appreciation of how design and social media impact businesses. This caused us to expand to offer related marketing services to small businesses who need help establishing themselves online and offline.

Our business quickly went from an idea to a reality and to be able to immediately have professional email and other business tools through Google Apps was key. Knowing Gmail was part of Google Apps was a huge selling point for me as I consider it the best solution to keep email organized. Set up of Google Apps was quick and flawless and all the applications are easy to access from any device. I’ve worked with other companies that have had to jump through hoops to get email on their mobile phones. For me, Gmail automatically worked on my phone and it’s the primary way I access email. Plus, we don’t have constant downtime and servers to maintain as I’ve experienced elsewhere.

Google Calendar has been essential for scheduling and tracking timelines for various marketing projects. I don’t think my partner would have been able to use any other calendar out there. He’s far more efficient and productive because his calendar is easy to use and it syncs across his phone, laptop, and tablet.

When it comes to our extensive network of contractors and employees, most of whom live out-of-state, Google Docs is the cornerstone of how we work. We use Google forms extensively for everything from fan surveys to elicit feedback after events, to online resumes to collect information from new job applicants. We also create Google docs for almost everything including legal contracts which are common in our business. Contracts often go through multiple rounds of revisions and with a Google doc, the right people can access and collaborate on the most up to date version, no matter where they are.

If it wasn’t for the ease of use and low cost of Google Apps, I don’t think my partner and I would have taken off running as fast as we did. It created a strong sense of confidence and familiarity that we needed to start up our business. Two years later, we all use Google Apps daily and wouldn’t have it any other way.

Posted by David Marsh, co-Founder, The Standard Agency

Editor's note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from Steve Stepp, IT Manager of Sun Windows, a manufacturer of high quality windows and doors serving Owensboro, Kentucky and surrounding areas. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google cloud calculator.

Sun Windows is a family-owned business that dates back to the 1930’s when V. E. Anderson, Sr. invented and built storm windows in his garage at night and sold them door-to-door during the day. Today, Sun Windows is run by his grandson, Frank Anderson, and offers an expansive product line of high quality, energy efficient windows and doors with a focus on customer service.

The window and door business is seasonal, following trends in new construction and peaking in summer. At the height, we have around 120 employees made up of about 80% production workers who manufacture the products, and 20% office staff and outside sales who use email and other office software regularly. Keeping everyone connected and communicating effectively is one of my main goals.

We originally used a local provider for web hosting and email and there was a lot of downtime when email just wouldn’t work. I’d get phone calls from individuals throughout the company and would have to contact our email provider about once a month. Adding to this, we received significantly more spam than good email. Sun Windows even got flagged as a spammer because all our emails went through the local provider. We’re a small company and everyone wears a lot of hats so these issues took up a lot of time I didn’t really have.

I used Gmail at home and had even set up Google Apps for my personal website so I knew about its robust spam-filtering and other great features. Given all the email problems we were having at work, I decided to switch the company to Google Apps and have never looked back. The amount of spam in our inboxes is almost nothing and having web-based email accessible from any Internet connection is a big plus for everyone. At the time of the switch, I hadn’t even considered the added benefits of other products like Google Calendar and Google Docs.

After setting up email, we quickly created shared calendars to keep various departments organized, track company events and schedule customer visits for the field service unit. Then we slowly started to use Google Docs. Most people in the company were familiar and comfortable with desktop office software but once they realized the power of collaborating and sharing documents online, almost everyone switched to Google Docs. Production line supervisors use a spreadsheet to track labor hours at the plant, and sales reps create and share customer presentations. We’ve also moved existing documents over to Google Docs which we use to store files of any type.

Now when new computers are purchased, I don’t renew our Microsoft® Office licences. The company saves money but even more importantly, I save time in administering licenses, installations, security patches, and training. Google Apps has been one of the smartest decisions I’ve made for Sun Windows and I continually look for new ways to take advantage of it to improve how we work.

Posted by Steve Stepp, IT Manager, Sun Windows